Kuta in addition to being the Sunset Site Number One, with its daily spectacular sunsets, it is also the centre of night life activities in Southern Bali and a shopping mecca, with its lines of shops, boutiques, and galleries. Restaurants line up the streets as well as the Bachfront,Hotels, ranging from a small, inexpensive homestay to a luxurious resort, will ready accomodate you.
The beach of Kuta is one of the first favorite beaches discovered by tourist. On the south, the beach is fenced by the airport’s runway, which gives you a breathtaking landing experience. The beach stretches as far north as the eyes can see. As short walk away north, waves will invite you to test your surfing
Kuta is very short drive away from the airport, and transportation is readily available to take you from and to Kuta to and from anywhere else in Bali.
(http://www.indo.com/active/kuta.html)